Keynotes that change how rooms think about behavior.

Persuasion in the Age of Algorithms
How TikTok, Reels, and AI Shape Consumer Behavior

The platforms did not invent persuasion. They industrialized it. This session unpacks the science behind why that works, grounded in 40 years of persuasion research, and introduces the

P.E.R.S.U.A.D.E. TM framework — a psychology-first approach to building content and campaigns the algorithm actually rewards. Teams walk away with a repeatable briefing process, a clear understanding of which processing route their content is activating, and a feedback loop that turns data into the next brief.

The Battle for Truth in a Viral World

Emotional content spreads faster than accurate content. This session explores the psychology behind why misinformation spreads, how platforms shape public perception, and what it means for brands and leaders trying to build trust in a world where attention is the scarce resource. Audiences leave with practical tools for building content that earns trust, not just clicks.

Why You Click
Algorithms, Psychology, and the Hidden Influence of Marketing

Every scroll, click, and purchase is the result of a system designed to trigger a specific response. This session breaks down how digital platforms use psychology and persuasion to shape behavior — and how marketers, leaders, and consumers can recognize and use those forces intentionally.

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AI Fear to AI Fluency
For Teams Navigating the Gap Between Knowing AI Matters and Actually Using It

Most organizations do not have an AI tool problem. They have an adoption problem. Using real data from organizational research, this session maps where teams fall on the adoption spectrum, separates the real barriers from the expired excuses, and delivers a twin-track model for immediate tool adoption and long-term capability building. Teams walk away with a framework and a workflow they can implement the next day. Only 16% of agencies have AI embedded across their teams. This session helps yours get there.